DSG-Network.com: RM2 Research Reports

Understanding the Key Life Events for Retirees

A Multi-Sponsor Qualitative Consumer Research Study to Identify Major Life Events that Occur Throughout Retirement and Examine How Each Event Triggers the Need for Financial and Lifestyle Advice and Products.

Providers of financial products and services have long used a number of pre-retirement life events as "spring boards" to contact clients and prospects for the purpose of providing timely advice and needs-based solutions. Those familiar events: marriage, buying a house, or having a child, typically create a different set of behaviors, financial and lifestyle issues, and prompt financial advisors to consider new, modified or more of the same products or services.

But now with longevity being a major factor (and risk) for the baby boom generation, financial planning and advice doesn’t end at the point of retirement. So what are the significant events that occur over the remaining 30 years of one’s life? And will providers of financial services be following their clients through these latter life stages, armed with appropriate solutions?

This unique qualitative study of retirees conducted by The Diversified Services Group, Inc. (DSG) is the latest in a series of syndicated research initiatives (RM²Reports) and will provide sponsors with insights into:

Which post retirement life events prompt consumers to evaluate their current lifestyles and financial holdings.
The frequencies of occurrence for each major retirement event.
Retirees’ specific concerns at each event.
The actions that are taken and decisions that are made at each event.
How the events and related actions may differ for single female head of households.
The importance of adult children in the decision making process.
How prospects and clients should be approached during each of these life events.
Designing specific product/service/advice solutions targeted to the various retirement life events.

Whether you are building strategies for existing clients or are looking for ways to attract new prospects, it is important to recognize how often these events occur and to prioritize those that fit with your most desirable service and product solutions.

Sponsors of this study will be able to help shape the objectives and methodologies of the study, as well as benefit through a sharing of the costs.

The final report will include a thorough review and assessment of the findings, with a focus on actionable distribution and marketing-oriented recommendations. To answer your questions, or get a more complete description of the project, please contact Wm. Borden Ayers, Principal.

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