DSG-Network.com: RM2 Research Reports

Create Unique Interactive Experiences with Your Financial Advisors That Will Build Performance and Reinforce Your Brand

During these trying financial times reestablishing confidence with your sales force will be a critical component to your company’s future success in the retirement market. In an effort to assist our clients in removing this hurdle, DSG has collaborated with MSI, an international market research firm to develop INtouch, a unique dialogue marketing program that will help you to better understand and market to your advisor base in a more effective manner.

The INtouch program includes a patented tool that allows you to measure both the rational and emotional aspects of your advisors’ behavior through proprietary online interactive communities. Coupled with their historical performance data, INtouch enables you to engage your advisors with segmented communication strategies resulting in improved performance and brand loyalty.

INtouch will appeal to the marketing, sales, product management and market research managers of your company by allowing you to:

Tailor communication styles to appropriate segments of your advisor base.
Improve the production of your 2nd tier advisors.
Build greater affinity and reinforce your company brand.
Recruit new advisors having similar profiles to your most successful advisor segment.
Gain valuable feedback on new products, promotional materials and competitor activities.

INtouch will appeal to your sales force by providing them with:

An easy and flexible online method of interaction, which they can control.
A direct connection to your company and the ability to help guide your market strategies.
A community of like-minded peers with whom to interact.
Insider views into brands, product offerings and support capabilities.
Valuable company benchmarking information, sales tips and communiqués provided as rewards for their participation.

DSG is offering our clients the opportunity to test this concept by building your own proprietary advisor community that you can organize to best meet your business model, marketing objectives and information needs — all at a very reasonable cost.

Contact Borden Ayers at 610-989-1710, ext. 21 or at BordenA@DSG-Network.com to arrange a webinar presentation of how INtouch can bring added value to your advisor partnerships.