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Optimizing Retirement Income Marketing Strategies in Unprecedented Economic Times: Planned for launch by the first quarter, this timely quantitative consumer research will examine critical changes in older consumers' attitudes, perceptions, and behaviors after the 2008 market meltdown, and how this will affect retirement income market strategies. The study will profile pre-retirees and recent retirees, and identify what drives their financial decisions around retirement. Survey results will be benchmarked against the results of DSG's Consumer Segmentation Study completed in 2006, illustrating how behavior and views have changed as a result of the current economic environment.
2010 Retirement Income Products and Solutions Study: Planned for launch in the spring, this 11th annualstudy in DSG's annual research series will map the retirement income products and solutions "universe." It will focus primarily on variable and fixed annuities, guaranteed living benefits, mutual fund alternatives, and the ever expanding universe of retirement income solutions. The study will emphasize recent market developments, product designs, marketing and distribution efforts, as well as key future trends. Findings will be supplemented and enhanced by interviews with financial industry leaders, including executives from the mutual fund industry, who are actively developing their own retirement income marketing effort. This year's study will be expanded to examine how companies are reacting to the still uncertain markets, and whether optimism is being restored at the corporate, advisor and consumer levels.
The Current Outlook for Guaranteed Retirement Income Solutions: Recent DSG research indicates a growing preference for income guarantees by both consumers and producers. This study, planned for the first half of 2010, will determine the current state of the market and future expectations for guaranteed retirement income solutions. Using both quantitative and qualitative methods, the study will examine products and features in terms of usage, popularity, and preferences. The research will include two major stages: a consumer survey and producer interviews. Guaranteed products will include fixed and variable immediate annuities, annuitization of deferred annuities, and various annuity products with guaranteed withdrawal benefits. The overall goal of this research is to identify preferred products and features, determine successful marketing approaches, and specify preferred customer and producer profiles. Where possible, the findings of this research will also be compared with previous DSG consumer and producer studies. Subscribers to the research will gain a better understanding of which factors are critical to make their guaranteed income offerings more successful in today's challenging environment.
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